Philips Sonicare says its new connected power toothbrush – the Philips Sonicare FlexCare Platinum Connected – is designed to revolutionize daily brushing habits. It’s the first power toothbrush launched in the U.S. with location sensors that inform users if they’ve missed a spot.

Built on a superior platform of sonic technology, the brush’s sensors will reveal various brushing concerns, including missed spots as well as excessive pressure and scrubbing. The brush – and its App – will provide real-time feedback to improve brushing technique.

Alexander Harris, Senior Marketing Director, Philips Oral Healthcare, said, “Working closely with dental professionals, we developed Philips Sonicare FlexCare Platinum Connected to offer people a view into their oral health routine that will ultimately help them achieve optimal cleaning results between dental visits.”

How It Works

The brush’s Smart Sensor technology tracks location, scrubbing and pressure, syncing the data via Bluetooth technology with the free Philips Sonicare app. This creates a personalized 3D “Mouth Map” that identifies missed spots and guides proper brushing technique via real-time feedback to effectively reach more surfaces during each brushing session.

The Touch Up feature prompts users to return to missed spots at the end of the two-minute brushing cycle for a precise clean every time, and the brush head performance monitor provides personalized feedback on when to change the brush head for optimal efficacy. The app monitors areas of the mouth without the use of a camera, allowing full freedom of movement in the bathroom while maintaining data collection.

Users can also share data with their dental professional who can provide personalized advice via the Focus Areas feature. This helps set daily goals and track progress to comply with dental professional advice. With personalized coaching, tips and alerts from the app, brushing technique will improve over time.

“I see this as a homerun for the patient and dental professional alike,” said Dr. Richard Nagelberg, Philips key opinion leader and general dentist who has been practicing for more than 30 years. “With the highly intuitive patient-facing components, this product will help meet our end goal: better oral health.”